In this technologically advanced era, it is most likely for people or companies to rely on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Tumblr to get their message out there. That’s a sensible plan, but for an internet presence that truly represents a person or their organization, a customized website is inevitable. A real website, as opposed to a social media page, gives the owner complete control over design and content. This lends credibility to their business, organization, or personal brand. You can only look so distinctive on Facebook, but on your own site, you can realize a true brand image, offer products for sale, and integrate a multitude of third-party web services.
It’s never been easier to set up a professional-looking, design-forward website. Well-known site builders like Squarespace, Weebly, and Wix are constantly improving. And newer competitors, such as Strikingly and uKit, are popping up all the time with their own clever new twists on the process.
Why does a company or an individual even need a webpage in this day of social media domination of the web? On a personal level, you probably wouldn’t want to send prospective employers your Facebook page, so a personal website makes a lot more sense as an online, customized resume.
Another reason worth consideration, for both personal and business sites, is that building your own site gives you endless design choices. You also get total control over products and services you may sell and how they’re delivered. Furthermore, having a real, dedicated site makes a business seem more authoritative and trustworthy than a Facebook or Tumblr presence can on its own (though you should certainly also consider those services as elements of your online presence).
In the past years, getting your own website used to require a lot of tech wizardry, such as knowledge of servers, HTML, site registrars, and web hosting services. Thankfully, we now live in the age of easy online site builders. The services included here let you make a well-designed, mobile-capable site with minimal technical knowledge. They can even take a small or sole-proprietor business to profitability, with buy links, online stores, and other money-making options.